What is Mobile Marketing?

Mobile marketing (MM) is the latest craze in marketing anything from small businesses to hot dogs to haute couture, but just what is it? Mobile marketing allows you to talk directly with your audience via SMS and MMS (text and video messages). The best part about it is that your customers opt-in, removing any worries about spamming people who don’t want to receive messages about your business. In this article, I’m going to tell you all about mobile marketing, what it’s used for and how you can harness the power of it to get your business to the next level.

What Are the Real Benefits with Mobile Marketing?

Unlike their traditional media counterparts, you can use this kind of media for so many ways, these can include:

Special Deals to bring in customers on off days; while you may currently be opting for email blasts; mobile phone use has quadrupled in the last 18 months in North America. MM allows you to get in touch with your customers fast and drive their consumption.

Attract a New Market by Going Green: Green is yet another one of those business buzzwords we’re getting used to, but mobile marketing can help you go green by saving paper and electricity, and help you save green by not having to go to the printers!

Get Real Time Interaction with Customers: One of the greatest benefits of marketing to mobiles is the real time interaction you’re getting. Imagine being able to take orders without worrying about fuzzy phone lines, or getting instantaneous feedback on your products and services! We live in an instantaneous world, and so should your business.

Is Mobile Marketing Right for Your Business?

Each business is different, and mobile marketing can easily be tailored to your business; one important thing to note is that it works best with businesses who have a recurring customer base like:

  • Restaurants. bars and nightclubs
  • Retail and convenience stores
  • Spas, salons, beauty parlors
  • Nonprofits, clubs and charities

You need these kinds of return customers to really get the most out of mobile marketing; with a complete mobile marketing solution you can establish your brand as well as reach out to the new generation of cellphone users that are cropping up each and every day!

So if you have a good base of return customers, mobile marketing could be a great choice for your business! Contact us today and see what we can do for you.

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Filed under: Internet MarketingInternet Marketing ServiceInternet Marketing TorontoMarketing TorontoToronto SEO

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