Mobile marketing and advertising is the way you can increase your reach to your current market and create new ones with mobile phones. But what exactly is mobile marketing, and how do you get started? Here, I’m going to help you understand all the ins and outs of mobile marketing and advertising, as well as what you need to do to help your business get the most out of your next mobile marketing campaign.

How Does Mobile Marketing Work?

Mobile marketing and advertising, unlike traditional forms of advertising, allows you to connect directly with customers who opt-in to your message that what to hear from you. If you’ve done phonebook and TV ads before for your business, you know that you’re basically just playing the fishing game; you hope that someone will get back to you after seeing your ad, but you’re never entirely sure it’s reaching the people you want to reach.

With mobile marketing and advertising, you actually reach customers who are interested! They opt-in after seeing your text number and want to receive messages from you. If you’re doing mobile search engine marketing, people will look for YOU when they’re on the go to get the services and products that they need. Either way you go, you’ll have people who want to know about you lining up, and you don’t have to worry about playing the fishing game any longer.

How Can Mobile Marketing and Advertising Help Your Business?

Now that you know how it works, you’re probably wondering how it can help you and your business.

  • Go green! This is the 21st century, and there’s no room for those awful little paper fliers. Show your commitment to the environment by saving time and energy with mobile marketing and advertising.
  • Save Money. The cost of a mobile marketing and advertising campaign can be just a fraction of your traditional media buys. If you’ve dealt with these before, you know how expensive it can be to advertise locally that way. Save money!

  • Reach New Customers and Markets. It’s a known fact that people with smartphones have more disposable income than people you can draw in with traditional media buys. Attract a new type of customer that you never knew was interested in your products and services.

These are just a few of the benefits that mobile marketing and advertising offer you. If you want to find a plan tailored to your needs and budget, email us or call 416-894-2745.

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Filed under: Getting New ClientsInternet MarketingInternet Marketing ServiceInternet Marketing TorontoMarketing TorontoMobile Marketing

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