Did you know that 90% of Americans between the ages of 14-40 have a cell phone and use it as their primary internet and communications device? If you’re marketing solely with the internet, you’re missing out on a growing market segment that’s dying for your products and services! Here in this article, I’ll explain what mobile marketing is, why you should use it and how you can make it work for you!

What is Mobile Marketing?

Mobile marketing allows you direct contact with your customers, and only the customers who want to receive news and updates from you. This gives you an advantage over traditional web 2.0 marketing; here you can be sure you only reach people who are interested as opposed to randomly spamming users who may or may not be interested in your products or services.

What can Mobile Marketing do for Your Small Business?

Small businesses can benefit the most with mobile marketing, since it creates a real connection between you and your audience. But you don’t have to just use to send your customers information about deals:

  • Take orders via text and eliminate problematic phone orders; in the age of cellphones and VoIP, phones can be fuzzy and customers hard to understand. Simplify the order process and attract new customers.
  • Send messages to your employees about shift changes; since most people will ignore their phone when it rings, but check it when they text, you can easily get ahold of your employees about important matters fast.
  • Bring in business on slow days; if you’re having a slow day/night, you can send out an alert that you’re running a special to bring in new customers.

With features like this, mobile marketing easily extends beyond simple text messages and helps you branch your business out to customers you didn’t even know you had. It’s not all text messages though, which brings me to my next point.

What Other Ways can You Mobile Market your business?

Besides text messages, you can market with Google’s local and mobile search. 80% of local searches are done on Google, so you need to be there when people are trying to find your business. A comprehensive mobile marketing plan will help you rank in Google’s mobile search, allow you to communicate with your customers directly, and bring your small business into the 21st century.

If you want to learn more about mobile marketing, contact us and see what else it can do for you!

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Filed under: Getting New ClientsInternet MarketingInternet Marketing ServiceInternet Marketing TorontoMarketing TorontoMobile Marketing

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