You might ask yourself is it worth investing in mobile marketing. Here are some statistics that might help you decide:

  • There are over 5 billion mobile phones in the world
  • In Canada there are more than 24 million mobile phones, and that is just enough for 34th position in the world
  • China has the most mobile phones; almost 907 million
  • In United States, there are more than 300 million mobile phones, about one per every American
  • In Montenegro, there are on average 2 mobile phones per person

That is a lot of mobile phones and a lot of potential for marketing your small business.

People use smart phones every day to learn about current events, help with their job, and search for local product and services, just like yours.

With so many phones around it is not a big surprise that mobile searches increased by 500 percent from 2008 to 2010.

The thing is that your potential customers are expecting to find you online and find you fast. If they can’t find you, you do not exist. Your potential customers, more than 80% of them, will first check online. Of course, if they don’t find you, they will find your competition and they will not bother to check Yellow Pages or newspapers.

Here is what you need to do in order to compete in mobile world we live in.

1. Your Mobile Website

For example, in a recent survey, 88% of mobile users said they prefer to buy a vehicle from car dealership with a mobile website.
Mobile website will increase your chances of getting more customers. On the other hand, not having a mobile website makes it hard for you to compete with small businesses who are already reaching mobile phone users.

If you already have a mobile website, but are not getting expected results, you may consider hiring internet marketing expert to help you measure and improve your mobile website performance.

One important thing to notice is to try and get separate URL for your mobile website, like m.yourwebsite.com, mobile.yourwebsite.com or yourwebsite.mobi. This is important so that Google and other search engines do not see duplicate content on your sites and penalize your search rankings because of that.

2. Local Search Results

With so many people searching online, it is also important that your business shows in Local Search Results (on the map with business locations shown after a search).
Since Google is the most frequently used search engine, it is important that your business be visible on Google Places (Local Search Results for Google). Listing your business on Google Places is relatively straight forward. You should try to include images and offers on your listing. One of the most important things to do is ask your existing clients to provide reviews on your listing. If you are unsure how to customize your listing for right keywords, or how to find your “money” keywords in the first place, you can always email us or give us a call at 416-894-2745.

3. Mobile Marketing Campaigns

Mobile marketing campaigns allow you to contact directly people who are interested in your products or services. With mobile marketing campaigns you can take orders, send messages to your employees, and bring in business on slow days with special offers.

4. QR Codes

You can try including QR Code in your newspaper ads. QR – quick response codes are black and white barcodes the size of a postage stamp. Mobile users are able to scan QR codes and instantly be redirected to your website. They are like a links on printed materials. QR codes are becoming one of the hottest things in mobile marketing.

Do you need help with your mobile marketing efforts?
If you have any questions do not hesitate to email us or give us a call at 416-894-2745.

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Filed under: Getting New ClientsInternet MarketingInternet Marketing ServiceInternet Marketing TorontoMarketing TorontoMobile MarketingToronto SEO

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