Should Article Marketing Be Included in Your Online Marketing Strategy?

Article Marketing should definitely be included in your overall Online Marketing Strategy as one of the most important things that should be done every month.

What is Article Marketing?

Article marketing includes writing articles related to your business or service and submitting those articles to article directories.

What’s in it for me? How will that help my company or service?

There are many benefits and advantages to writing articles and using them in your overall online marketing strategy.

First of all, if properly done, this strategy will bring continuous stream of traffic to your website. And of course, some of that traffic will convert into leads and paying customers, bringing you financial benefits.

Second, you will be able to show your expertise and position yourself as a leader and expert in your field. By being a leader you will gain more trust from your market and trust is one of the main things that can significantly reduce your sales cycle. Just think about. If you need to buy a car (which is pretty big investment) and you trust your local vehicle sales consultant and you know that he will give you the best deal that he/she can, it would take only couple of days to close the deal. On the other hand, if you do not trust them, you would go on comparing prices and dealerships. You would send emails to few of them and see what they can offer. When you will finally come in a dealership, it will take a few visits to close the deal. All that would take at least couple of weeks. The same thing happens in your business.

Why do I need do write articles every month? Why can’t I do it once and be done with it?

The search engines are getting smarter each day and they try to provide their customers (people searching online) the best possible results. If you would submit 50-70 articles in one week and then just stop, search engine will see this as a spam or automatic articles written and submitted by software. Search engines like to see slow (human pace) increase in getting links to your website. Also, with the time you would not be seen as an expert as your articles will be year or two old and getting outdated with each passing day.

Should you be doing article marketing yourself or have someone else do it?

To become an expert on the topic you would need to write at least 30 articles on the topic and then 5-10 more every month.

If you like writing, article marketing could be fun, but in order to make a business decision you would need to calculate how much time you would need to spend doing it.

You would need to add time that it would take you to do keyword research, writing an article and submitting it (publishing) to article directories. Let’s say that all this will take you 5 hours per article. You would need to write at least 5 articles per month, so that is 25 hours per month or 300 hours per year (or 12.5 days per year – good vacation). In the beginning you would also need to spend some time learning the techniques.

The next questions you would need to ask yourself are:
- “Could I find someone else to write my articles for me who has more experience and can do better job than me?”
- “Do I have extra 25 hours per month and if I do would I be better of doing something else, like relaxing and spending time with my family and friends?”

As a good business owner you already know that you should be doing what you do the best and outsource the rest.

Article Marketing is definitely something that should be included in your overall Online Marketing Strategy and if you would like us to do it for you please call us at 416-894-2745 or email us at ArticleMarketing@LocalInternetMarketingToronto.com.

Each article marketing service includes:
- Topic selection
- Keyword research
- 350 – 750 words long article
- Eye-catching, attention-getting title
- Call to action and links to your website
- Submission to at least 10 relevant article directories
- At least 15 links back to your web site

The best investment for your business and services could be to include article marketing in one of our online internet marketing packages. Please contact us to schedule free consultation which will determine the most suitable solution for your business.

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