Mobile marketing, internet marketing, local search marketing, so many types of marketing, but what can they do for your business? In this article, I’ll show you what mobile marketing is, how it works, and how it’s different than your garden variety internet marketing.

What is Mobile Marketing?

Mobile marketing is defined as a way for businesses (you) to interact with your customers directly via OPT-IN (this point is very important) text messaging. All messages are solicited, so you only reach people that you want to reach and people who are actually interested in your message. This is one of the great benefits of mobile marketing.

How Does Mobile Marketing Work?

Mobile marketing is pretty simple to set up:

First, you will need to have a text number (you get this in your marketing package) and you’ll want to display it. You can do this pretty easily by printing up cards for tables at your restaurant/coffee shop that say something like “Text 12345 to get free special deals!” If you don’t have tables, you can just have a sign hanging up near the register and have your cashiers point it out when people check out.

After someone subscribes, you can send them updates about changes in business hours, special promotions you’re running, and even free deals just to bring people in.

How is Mobile Marketing Different Than Internet Marketing?

One important thing to note is that when you use internet marketing, you have to set the trap and hope that customers bite. You’re advertising to a global audience, when you need to be trying to attract LOCAL and targeted customers. Local search marketing can help with this, but again you have to bait the trap and hope the customers you want take a bite. It’s a lot like fishing, and the most skilled fishermen get the best fish.

But you don’t need to do this, when you have a regular base of recurring customers! Mobile Marketing is opt-in, which means you only get the customers who are interested in receiving messages from you. You won’t have to worry about spamming; if customers don’t want to get messages, they can just opt-out by texting “stop” to your number and voila, problem solved.

Depending on what kinds of customers you need, mobile marketing and internet marketing can help you really bring your business to the next level. If you’d like to learn more, call or email us to see what it can do for you..

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Filed under: Internet MarketingInternet Marketing ServiceInternet Marketing TorontoMarketing TorontoMobile Marketing

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