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You might ask yourself is it worth investing in mobile marketing. Here are some statistics that might help you decide:

  • There are over 5 billion mobile phones in the world
  • In Canada there are more than 24 million mobile phones, and that is just enough for 34th position in the world
  • China has the most mobile phones; almost 907 million
  • In United States, there are more than 300 million mobile phones, about one per every American
  • In Montenegro, there are on average 2 mobile phones per person

That is a lot of mobile phones and a lot of potential for marketing your small business.

People use smart phones every day to learn about current events, help with their job, and search for local product and services, just like yours.

With so many phones around it is not a big surprise that mobile searches increased by 500 percent from 2008 to 2010.

The thing is that your potential customers are expecting to find you online and find you fast. If they can’t find you, you do not exist. Your potential customers, more than 80% of them, will first check online. Of course, if they don’t find you, they will find your competition and they will not bother to check Yellow Pages or newspapers.

Here is what you need to do in order to compete in mobile world we live in.

1. Your Mobile Website

For example, in a recent survey, 88% of mobile users said they prefer to buy a vehicle from car dealership with a mobile website.
Mobile website will increase your chances of getting more customers. On the other hand, not having a mobile website makes it hard for you to compete with small businesses who are already reaching mobile phone users.

If you already have a mobile website, but are not getting expected results, you may consider hiring internet marketing expert to help you measure and improve your mobile website performance.

One important thing to notice is to try and get separate URL for your mobile website, like m.yourwebsite.com, mobile.yourwebsite.com or yourwebsite.mobi. This is important so that Google and other search engines do not see duplicate content on your sites and penalize your search rankings because of that.

2. Local Search Results

With so many people searching online, it is also important that your business shows in Local Search Results (on the map with business locations shown after a search).
Since Google is the most frequently used search engine, it is important that your business be visible on Google Places (Local Search Results for Google). Listing your business on Google Places is relatively straight forward. You should try to include images and offers on your listing. One of the most important things to do is ask your existing clients to provide reviews on your listing. If you are unsure how to customize your listing for right keywords, or how to find your “money” keywords in the first place, you can always email us or give us a call at 416-894-2745.

3. Mobile Marketing Campaigns

Mobile marketing campaigns allow you to contact directly people who are interested in your products or services. With mobile marketing campaigns you can take orders, send messages to your employees, and bring in business on slow days with special offers.

4. QR Codes

You can try including QR Code in your newspaper ads. QR – quick response codes are black and white barcodes the size of a postage stamp. Mobile users are able to scan QR codes and instantly be redirected to your website. They are like a links on printed materials. QR codes are becoming one of the hottest things in mobile marketing.

Do you need help with your mobile marketing efforts?
If you have any questions do not hesitate to email us or give us a call at 416-894-2745.

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While many small businesses have a website, according to a recent survey done by Hennerberg Group (internet marketing consulting firm), 28% of small business owners are not aware of how well their websites are performing.

Small businesses that are aware of internet marketing and are beginning to use it, admit that they need help with internet marketing. More than 40% small business owners admit that they need help with search engine optimization and other internet marketing strategies. 37% admit that they need help with social media platforms.

“The study reveals that small business owners realize they need small business marketing professional help to get better at marketing their business,” said Gary Hennerberg, president of Hennerberg Group.

The good news is that small business owners are starting to realize that time has come to replace some of the ineffective marketing efforts with online exposure. Of course the key to this is tracking and knowing what is no longer working. Without tracking (at minimum asking your prospects and clients where they heard from about you) you might not believe that Yellow pages ad you have been running for years is no longer working and that budget should be used for different marketing efforts.

One of the most cost efficient forms of marketing that helps small businesses increase visibility and sales is online marketing.

However, before you just jump in on all different internet marketing strategies, you should know what are the best ways for your new clients to find you. You will need to do proper keyword research, and find those keywords people looking for your product or service enter in search engines. Most importantly, you should find keywords people ready to buy your product or service use in their online search. That is a big difference. You definitely want to get buying visitors instead of window shoppers to your website. It could mean a difference of thousands of dollars each month.

You should start slow and track the progress. Implement one internet strategy at the time. First of all, check your current status and write it down. How many visitors are coming to your website? Where are they coming from? How many of them contact you?
Do analysis of your website. Second, find your “money keywords”. Then, pick one (the most promising) internet marketing strategy and implement it.

Another important thing to realize is that you should “Do what you do the best, and outsource the rest”. In other words, even though you or your employees can implement some of the internet marketing strategies, it is probably the best to focus on your business and let internet marketing professional help you implement internet marketing strategies. Feel free to contact us by email or by calling 416-894-2745 if you have any questions.

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5 Keys to Successful Mobile Marketing

We all want to market our small business, products or services successfully, but when it comes to implementation, things can get hairy. Just where do you start? What constitutes success in mobile marketing? In this article, I’ll be showing you everything you need to do to make sure that your mobile marketing works, and how to use it to propel yourself to the next level!

Key One: Research

The first key to successful mobile marketing is to do your research. What kind of business are you in? What is the mobile usage in your area? What is your budget? Do you want to set up a messaging number that people can text? Would you rather just advertise on Google’s mobile search so people can find you on the go?

Key Two: Understand Your Market

Who are your customers, and what do they want? The messages and marketing you put out will need to appeal to your users’ needs, as well as keep them interested enough to keep coming back for more.

Key Three: Find the Right Company to Help

Before you choose the company that you want to help you handle your mobile marketing needs, you need to do research. Can they tailor a mobile marketing plan to your budget and your specific needs?

Key Four: Implement Your Plan

After you’ve chosen who will help you implement your strategy, it’s time to get the ball rolling. If you’re using a mobile/text number to send out opt-in messages to your customers, you will need to create cards that you can put by the register, cards that can be put on tables, or a poster/sign that advertises what number to call and what they get for opting-in.

Key Five: Reap the Benefits

After you’ve done all the previous steps, the last thing you need to do is reap the benefits of your success! You should begin to see results within three to six months of mobile marketing; if this doesn’t happen for you, you may need to revisit how your campaign is working and what will make the biggest impact if improved.

Mobile Marketing can be pretty simple, when you understand what’s involved. No plan will be perfect, but it’s good to know that with less than a traditional phonebook/newspaper advertising budget you can get real results!

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What is Mobile Marketing?

Mobile marketing (MM) is the latest craze in marketing anything from small businesses to hot dogs to haute couture, but just what is it? Mobile marketing allows you to talk directly with your audience via SMS and MMS (text and video messages). The best part about it is that your customers opt-in, removing any worries about spamming people who don’t want to receive messages about your business. In this article, I’m going to tell you all about mobile marketing, what it’s used for and how you can harness the power of it to get your business to the next level.

What Are the Real Benefits with Mobile Marketing?

Unlike their traditional media counterparts, you can use this kind of media for so many ways, these can include:

Special Deals to bring in customers on off days; while you may currently be opting for email blasts; mobile phone use has quadrupled in the last 18 months in North America. MM allows you to get in touch with your customers fast and drive their consumption.

Attract a New Market by Going Green: Green is yet another one of those business buzzwords we’re getting used to, but mobile marketing can help you go green by saving paper and electricity, and help you save green by not having to go to the printers!

Get Real Time Interaction with Customers: One of the greatest benefits of marketing to mobiles is the real time interaction you’re getting. Imagine being able to take orders without worrying about fuzzy phone lines, or getting instantaneous feedback on your products and services! We live in an instantaneous world, and so should your business.

Is Mobile Marketing Right for Your Business?

Each business is different, and mobile marketing can easily be tailored to your business; one important thing to note is that it works best with businesses who have a recurring customer base like:

  • Restaurants. bars and nightclubs
  • Retail and convenience stores
  • Spas, salons, beauty parlors
  • Nonprofits, clubs and charities

You need these kinds of return customers to really get the most out of mobile marketing; with a complete mobile marketing solution you can establish your brand as well as reach out to the new generation of cellphone users that are cropping up each and every day!

So if you have a good base of return customers, mobile marketing could be a great choice for your business! Contact us today and see what we can do for you.

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Internet Marketing Starts With Keywords Research

Hello again. Our main focus is helping you, local business owner, with your internet marketing efforts, making it less painfull, more secure and more profitable. In the same time our goal is to make it easier and faster for your potential clients to find excelent products and the best services in their area. In other wordsa, helping your clients find you. Since we live in Toronto, we mainly work on Toronto Internet Marketing, but what works for small business owners in Toronto, will certanly work for any other city as well. We already proved that by working with small business owners in London, Ontario and other cities.

Today, we are going to talk about importance of keyword research and how this step is usually missed when planning internet marketing strategy.

Usually, the first thing most people do is pick a domain name they like and register a domain. Then they build a website and try to make it look the best it can be. They spend time and money only to find out that not many people came to visit. In order to increase traffic, they put a web address on brochures, business cards, letterheads and all other documents and forms. What this does is drive traffic from existing clients or prospects that already visited their store or office.

With the time, business owners realize that they need to do more internet marketing strategies and try to add meta tags, optimize title and content. What they don’t do is proper keyword research in order to see what people are searching for and optimize for these keywords, which will send the most traffic their way.

Imagine that you are optimizing your title, meta tags, content, blog for “Toronto dentist”, and you spend a lots of time and/or budget to do that. However, what if 1,000 people are searching for “Toronto dentist”, but there are 5,000 searching for “Toronto dental clinic”. What that means is that you could have 5 times more traffic and 5 times more profits with the same amount of time and money. In addition to this, there could be less competition for “Toronto dental clinic” and you could have much easier time getting your website found. And what if people searching for “Toronto dental clinic” are actually spending twice as much as people searching for “Toronto dentist”. Wouldn’t you like to know?

In conclusion, start your internet marketing campaigns with keyword research and use these keywords. In addition to looking at higher traffic (more searches) look at spending habits and identify “money keywords”. If you need any help with your marketing or have a question about Toronto Internet Marketing or internet marketing in any other city please do not hesitate to contact us.

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How Do I Make My Internet Marketing Plan?

Internet Marketing Plan as any other plan needs to have some important questions answered. The most important ones are:
- How am I going to market my business?
- Do I have any online presence right now?
- What am I selling?
- How I am selling it?
- Who I am selling it to?
- How will my potential clients find me?
- Why would my potential clients think of me first when looking for my kind of product or service?

Based on these answers, you will create some action steps that need to be implemented. Your to-do list might consist of:
- Create my website
- Add blog to my website
- Add address and phone number to every page
- Create Twitter account
- Create Facebook account
- Optimize my website for search engines
- Position myself as an expert in my field
- Find an Internet Marketing Expert that can help you
- Write articles about your products and services
- Create videos and promote them to YouTube and other video marketing websites

Keep it simple in the beginning and keep adding more strategies and techniques as you progress.

Simply put, people need to be able to:

  1. Find You
  2. Connect With You
  3. Buy Your Product or Service

First of all, they need to be able to find you. You should plan to:
- be the first page of Google search results relevant to your keywords
- add your website to Local Search results
- add your website to relevant online directories and
- place some ads on Google or Facebook

Secondly, your clients should be able to connect with you. You can do that:
- By adding a blog to your website. Blog about your business, offers and promotions. Encourage feedback and get to know your customers.
- By adding feedback page to your website
- By adding newsletter subscription to your website
- By creating a Facebook business page

Thirdly, your potential clients need to buy your product or service. In order to do that, they need to trust you and believe that you are the real solution to their problems. How would they trust you?
- You have testimonials on your website
- You have written helpful articles
- You have videos with expert advice

Above are just some of the things to get you going.

Once you have written your Internet Marketing plan, start acting on it, but remember – everything starts with keyword research that will reveal your “money keywords”. These are the keywords people ready to start using your product or service type in search engines when looking for you. In other words, you could be trying to promote your “dental service” when you really should be just a “dentist” or another way around. This initial very important step could make or reduce your profits by hundreds thousands of dollars and save or waste months of your time dedicated to marketing your business. If you are not really sure how to do all this, I would strongly advise you to search help from your local Internet Marketing experts.

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Why Internet Marketing for Local Business?

Businesses depending on local clients should invest in Internet Marketing if they plan to stay competitive in their industry. Here are reasons why:

  • Over 1 BILLION local searches are performed online every month. These are people looking for products or services in their area.
  • Local online searches are growing over 50% per year
  • 80% of people first do online search before making a purchase
  • 2 out of 3 people use Google to find businesses online

You still might say that people close to your business will come to you anyway. That is true, but what about all the people who live a few blocks away. They could head to your business or go in the opposite direction. It will still take about the same time. Getting in a car and driving few minutes is worth it when you think that you are getting better product or a service someplace else. And how would your potential clients think they are getting better product or a service someplace else? By doing online research before they buy, of course.

The other thing you need to consider is that your potential clients are not that patient and don’t have much time on their hands. So they will look at the first couple or maybe 10 businesses in the search results and decide which one looks the best. And 10 is just the number of search results showing on the first page of their search. So even if you have a web site but are nowhere close to the first page of search results for your major “money” keywords, you should still invest in Internet Marketing.

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