Toronto Search Engine Optimization Archives

While many small businesses have a website, according to a recent survey done by Hennerberg Group (internet marketing consulting firm), 28% of small business owners are not aware of how well their websites are performing.

Small businesses that are aware of internet marketing and are beginning to use it, admit that they need help with internet marketing. More than 40% small business owners admit that they need help with search engine optimization and other internet marketing strategies. 37% admit that they need help with social media platforms.

“The study reveals that small business owners realize they need small business marketing professional help to get better at marketing their business,” said Gary Hennerberg, president of Hennerberg Group.

The good news is that small business owners are starting to realize that time has come to replace some of the ineffective marketing efforts with online exposure. Of course the key to this is tracking and knowing what is no longer working. Without tracking (at minimum asking your prospects and clients where they heard from about you) you might not believe that Yellow pages ad you have been running for years is no longer working and that budget should be used for different marketing efforts.

One of the most cost efficient forms of marketing that helps small businesses increase visibility and sales is online marketing.

However, before you just jump in on all different internet marketing strategies, you should know what are the best ways for your new clients to find you. You will need to do proper keyword research, and find those keywords people looking for your product or service enter in search engines. Most importantly, you should find keywords people ready to buy your product or service use in their online search. That is a big difference. You definitely want to get buying visitors instead of window shoppers to your website. It could mean a difference of thousands of dollars each month.

You should start slow and track the progress. Implement one internet strategy at the time. First of all, check your current status and write it down. How many visitors are coming to your website? Where are they coming from? How many of them contact you?
Do analysis of your website. Second, find your “money keywords”. Then, pick one (the most promising) internet marketing strategy and implement it.

Another important thing to realize is that you should “Do what you do the best, and outsource the rest”. In other words, even though you or your employees can implement some of the internet marketing strategies, it is probably the best to focus on your business and let internet marketing professional help you implement internet marketing strategies. Feel free to contact us by email or by calling 416-894-2745 if you have any questions.

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Internet Marketing Starts With Keywords Research

Hello again. Our main focus is helping you, local business owner, with your internet marketing efforts, making it less painfull, more secure and more profitable. In the same time our goal is to make it easier and faster for your potential clients to find excelent products and the best services in their area. In other wordsa, helping your clients find you. Since we live in Toronto, we mainly work on Toronto Internet Marketing, but what works for small business owners in Toronto, will certanly work for any other city as well. We already proved that by working with small business owners in London, Ontario and other cities.

Today, we are going to talk about importance of keyword research and how this step is usually missed when planning internet marketing strategy.

Usually, the first thing most people do is pick a domain name they like and register a domain. Then they build a website and try to make it look the best it can be. They spend time and money only to find out that not many people came to visit. In order to increase traffic, they put a web address on brochures, business cards, letterheads and all other documents and forms. What this does is drive traffic from existing clients or prospects that already visited their store or office.

With the time, business owners realize that they need to do more internet marketing strategies and try to add meta tags, optimize title and content. What they don’t do is proper keyword research in order to see what people are searching for and optimize for these keywords, which will send the most traffic their way.

Imagine that you are optimizing your title, meta tags, content, blog for “Toronto dentist”, and you spend a lots of time and/or budget to do that. However, what if 1,000 people are searching for “Toronto dentist”, but there are 5,000 searching for “Toronto dental clinic”. What that means is that you could have 5 times more traffic and 5 times more profits with the same amount of time and money. In addition to this, there could be less competition for “Toronto dental clinic” and you could have much easier time getting your website found. And what if people searching for “Toronto dental clinic” are actually spending twice as much as people searching for “Toronto dentist”. Wouldn’t you like to know?

In conclusion, start your internet marketing campaigns with keyword research and use these keywords. In addition to looking at higher traffic (more searches) look at spending habits and identify “money keywords”. If you need any help with your marketing or have a question about Toronto Internet Marketing or internet marketing in any other city please do not hesitate to contact us.

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How Do I Make My Internet Marketing Plan?

Internet Marketing Plan as any other plan needs to have some important questions answered. The most important ones are:
- How am I going to market my business?
- Do I have any online presence right now?
- What am I selling?
- How I am selling it?
- Who I am selling it to?
- How will my potential clients find me?
- Why would my potential clients think of me first when looking for my kind of product or service?

Based on these answers, you will create some action steps that need to be implemented. Your to-do list might consist of:
- Create my website
- Add blog to my website
- Add address and phone number to every page
- Create Twitter account
- Create Facebook account
- Optimize my website for search engines
- Position myself as an expert in my field
- Find an Internet Marketing Expert that can help you
- Write articles about your products and services
- Create videos and promote them to YouTube and other video marketing websites

Keep it simple in the beginning and keep adding more strategies and techniques as you progress.

Simply put, people need to be able to:

  1. Find You
  2. Connect With You
  3. Buy Your Product or Service

First of all, they need to be able to find you. You should plan to:
- be the first page of Google search results relevant to your keywords
- add your website to Local Search results
- add your website to relevant online directories and
- place some ads on Google or Facebook

Secondly, your clients should be able to connect with you. You can do that:
- By adding a blog to your website. Blog about your business, offers and promotions. Encourage feedback and get to know your customers.
- By adding feedback page to your website
- By adding newsletter subscription to your website
- By creating a Facebook business page

Thirdly, your potential clients need to buy your product or service. In order to do that, they need to trust you and believe that you are the real solution to their problems. How would they trust you?
- You have testimonials on your website
- You have written helpful articles
- You have videos with expert advice

Above are just some of the things to get you going.

Once you have written your Internet Marketing plan, start acting on it, but remember – everything starts with keyword research that will reveal your “money keywords”. These are the keywords people ready to start using your product or service type in search engines when looking for you. In other words, you could be trying to promote your “dental service” when you really should be just a “dentist” or another way around. This initial very important step could make or reduce your profits by hundreds thousands of dollars and save or waste months of your time dedicated to marketing your business. If you are not really sure how to do all this, I would strongly advise you to search help from your local Internet Marketing experts.

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Why Internet Marketing for Local Business?

Businesses depending on local clients should invest in Internet Marketing if they plan to stay competitive in their industry. Here are reasons why:

  • Over 1 BILLION local searches are performed online every month. These are people looking for products or services in their area.
  • Local online searches are growing over 50% per year
  • 80% of people first do online search before making a purchase
  • 2 out of 3 people use Google to find businesses online

You still might say that people close to your business will come to you anyway. That is true, but what about all the people who live a few blocks away. They could head to your business or go in the opposite direction. It will still take about the same time. Getting in a car and driving few minutes is worth it when you think that you are getting better product or a service someplace else. And how would your potential clients think they are getting better product or a service someplace else? By doing online research before they buy, of course.

The other thing you need to consider is that your potential clients are not that patient and don’t have much time on their hands. So they will look at the first couple or maybe 10 businesses in the search results and decide which one looks the best. And 10 is just the number of search results showing on the first page of their search. So even if you have a web site but are nowhere close to the first page of search results for your major “money” keywords, you should still invest in Internet Marketing.

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