We all want to market our small business, products or services successfully, but when it comes to implementation, things can get hairy. Just where do you start? What constitutes success in mobile marketing? In this article, I’ll be showing you everything you need to do to make sure that your mobile marketing works, and how to use it to propel yourself to the next level!

Key One: Research

The first key to successful mobile marketing is to do your research. What kind of business are you in? What is the mobile usage in your area? What is your budget? Do you want to set up a messaging number that people can text? Would you rather just advertise on Google’s mobile search so people can find you on the go?

Key Two: Understand Your Market

Who are your customers, and what do they want? The messages and marketing you put out will need to appeal to your users’ needs, as well as keep them interested enough to keep coming back for more.

Key Three: Find the Right Company to Help

Before you choose the company that you want to help you handle your mobile marketing needs, you need to do research. Can they tailor a mobile marketing plan to your budget and your specific needs?

Key Four: Implement Your Plan

After you’ve chosen who will help you implement your strategy, it’s time to get the ball rolling. If you’re using a mobile/text number to send out opt-in messages to your customers, you will need to create cards that you can put by the register, cards that can be put on tables, or a poster/sign that advertises what number to call and what they get for opting-in.

Key Five: Reap the Benefits

After you’ve done all the previous steps, the last thing you need to do is reap the benefits of your success! You should begin to see results within three to six months of mobile marketing; if this doesn’t happen for you, you may need to revisit how your campaign is working and what will make the biggest impact if improved.

Mobile Marketing can be pretty simple, when you understand what’s involved. No plan will be perfect, but it’s good to know that with less than a traditional phonebook/newspaper advertising budget you can get real results!

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Filed under: Getting New ClientsInternet MarketingInternet Marketing ServiceInternet Marketing TorontoMarketing TorontoMobile MarketingToronto SEO

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