Archive for July, 2011

You might ask yourself is it worth investing in mobile marketing. Here are some statistics that might help you decide:

  • There are over 5 billion mobile phones in the world
  • In Canada there are more than 24 million mobile phones, and that is just enough for 34th position in the world
  • China has the most mobile phones; almost 907 million
  • In United States, there are more than 300 million mobile phones, about one per every American
  • In Montenegro, there are on average 2 mobile phones per person

That is a lot of mobile phones and a lot of potential for marketing your small business.

People use smart phones every day to learn about current events, help with their job, and search for local product and services, just like yours.

With so many phones around it is not a big surprise that mobile searches increased by 500 percent from 2008 to 2010.

The thing is that your potential customers are expecting to find you online and find you fast. If they can’t find you, you do not exist. Your potential customers, more than 80% of them, will first check online. Of course, if they don’t find you, they will find your competition and they will not bother to check Yellow Pages or newspapers.

Here is what you need to do in order to compete in mobile world we live in.

1. Your Mobile Website

For example, in a recent survey, 88% of mobile users said they prefer to buy a vehicle from car dealership with a mobile website.
Mobile website will increase your chances of getting more customers. On the other hand, not having a mobile website makes it hard for you to compete with small businesses who are already reaching mobile phone users.

If you already have a mobile website, but are not getting expected results, you may consider hiring internet marketing expert to help you measure and improve your mobile website performance.

One important thing to notice is to try and get separate URL for your mobile website, like, or This is important so that Google and other search engines do not see duplicate content on your sites and penalize your search rankings because of that.

2. Local Search Results

With so many people searching online, it is also important that your business shows in Local Search Results (on the map with business locations shown after a search).
Since Google is the most frequently used search engine, it is important that your business be visible on Google Places (Local Search Results for Google). Listing your business on Google Places is relatively straight forward. You should try to include images and offers on your listing. One of the most important things to do is ask your existing clients to provide reviews on your listing. If you are unsure how to customize your listing for right keywords, or how to find your “money” keywords in the first place, you can always email us or give us a call at 416-894-2745.

3. Mobile Marketing Campaigns

Mobile marketing campaigns allow you to contact directly people who are interested in your products or services. With mobile marketing campaigns you can take orders, send messages to your employees, and bring in business on slow days with special offers.

4. QR Codes

You can try including QR Code in your newspaper ads. QR – quick response codes are black and white barcodes the size of a postage stamp. Mobile users are able to scan QR codes and instantly be redirected to your website. They are like a links on printed materials. QR codes are becoming one of the hottest things in mobile marketing.

Do you need help with your mobile marketing efforts?
If you have any questions do not hesitate to email us or give us a call at 416-894-2745.

While many small businesses have a website, according to a recent survey done by Hennerberg Group (internet marketing consulting firm), 28% of small business owners are not aware of how well their websites are performing.

Small businesses that are aware of internet marketing and are beginning to use it, admit that they need help with internet marketing. More than 40% small business owners admit that they need help with search engine optimization and other internet marketing strategies. 37% admit that they need help with social media platforms.

“The study reveals that small business owners realize they need small business marketing professional help to get better at marketing their business,” said Gary Hennerberg, president of Hennerberg Group.

The good news is that small business owners are starting to realize that time has come to replace some of the ineffective marketing efforts with online exposure. Of course the key to this is tracking and knowing what is no longer working. Without tracking (at minimum asking your prospects and clients where they heard from about you) you might not believe that Yellow pages ad you have been running for years is no longer working and that budget should be used for different marketing efforts.

One of the most cost efficient forms of marketing that helps small businesses increase visibility and sales is online marketing.

However, before you just jump in on all different internet marketing strategies, you should know what are the best ways for your new clients to find you. You will need to do proper keyword research, and find those keywords people looking for your product or service enter in search engines. Most importantly, you should find keywords people ready to buy your product or service use in their online search. That is a big difference. You definitely want to get buying visitors instead of window shoppers to your website. It could mean a difference of thousands of dollars each month.

You should start slow and track the progress. Implement one internet strategy at the time. First of all, check your current status and write it down. How many visitors are coming to your website? Where are they coming from? How many of them contact you?
Do analysis of your website. Second, find your “money keywords”. Then, pick one (the most promising) internet marketing strategy and implement it.

Another important thing to realize is that you should “Do what you do the best, and outsource the rest”. In other words, even though you or your employees can implement some of the internet marketing strategies, it is probably the best to focus on your business and let internet marketing professional help you implement internet marketing strategies. Feel free to contact us by email or by calling 416-894-2745 if you have any questions.

Mobile marketing and advertising is the way you can increase your reach to your current market and create new ones with mobile phones. But what exactly is mobile marketing, and how do you get started? Here, I’m going to help you understand all the ins and outs of mobile marketing and advertising, as well as what you need to do to help your business get the most out of your next mobile marketing campaign.

How Does Mobile Marketing Work?

Mobile marketing and advertising, unlike traditional forms of advertising, allows you to connect directly with customers who opt-in to your message that what to hear from you. If you’ve done phonebook and TV ads before for your business, you know that you’re basically just playing the fishing game; you hope that someone will get back to you after seeing your ad, but you’re never entirely sure it’s reaching the people you want to reach.

With mobile marketing and advertising, you actually reach customers who are interested! They opt-in after seeing your text number and want to receive messages from you. If you’re doing mobile search engine marketing, people will look for YOU when they’re on the go to get the services and products that they need. Either way you go, you’ll have people who want to know about you lining up, and you don’t have to worry about playing the fishing game any longer.

How Can Mobile Marketing and Advertising Help Your Business?

Now that you know how it works, you’re probably wondering how it can help you and your business.

  • Go green! This is the 21st century, and there’s no room for those awful little paper fliers. Show your commitment to the environment by saving time and energy with mobile marketing and advertising.
  • Save Money. The cost of a mobile marketing and advertising campaign can be just a fraction of your traditional media buys. If you’ve dealt with these before, you know how expensive it can be to advertise locally that way. Save money!

  • Reach New Customers and Markets. It’s a known fact that people with smartphones have more disposable income than people you can draw in with traditional media buys. Attract a new type of customer that you never knew was interested in your products and services.

These are just a few of the benefits that mobile marketing and advertising offer you. If you want to find a plan tailored to your needs and budget, email us or call 416-894-2745.

Mobile Marketing for Your Website

Mobile marketing for your website will take just about the same amount of SEO and preparation that you would need for internet marketing, but this is more targeted for local search. If you want to get the word out there about your website, you need mobile marketing for your website, plain and simple. But before you charge off and try to make up a plan, do you know what you need to do? How do you get ready for mobile marketing? What’s involved? Here I’m going to show you how to do it the right way the first time and reap the benefits that mobile marketing for your website can bring!

What You Need for Mobile Marketing?

The first thing you need to do, before ANYTHING else, is to do some research. What kind of product or service are you marketing? Are there other businesses like yours who are reaching out to customers with mobile marketing? When building a comprehensive mobile marketing for your website plan, you need to make sure that you cover all your bases. If you’re not sure what to do, it’s good to contact a marketing firm who can help you figure out a real plan to get it done right.
Once you understand how tense the market is in your area or niche, it’s time to move on to see how you want to market your website.

What Kinds of Mobile Marketing for Your Website are There?

There are mainly two types of mobile marketing for your website; mobile search and direct mobile marketing via text and media (SMS and MMS). You can use a healthy combination of these two or just one or the other. What plan you pick depends on how you want to use mobile marketing for your website, as well as who you want to reach.

Mobile Search Marketing
Mobile search marketing is usually where you buy ads on Google, Bing or Yahoo that are geared towards customers in your area looking for your products and services. When someone in your area searches for something to do with you, the search engine will look at the location of the person searching and will bring up your website in the sidebar next to the results.

Direct Mobile Marketing
Direct Mobile Marketing is where you have a text number available so your customers can opt-in and receive messages from you. This beats other types of marketing hands down since you can be certain that people want to hear from you and you won’t be spamming them.

So when you want to implement mobile marketing for your website, you need to make sure that you’re getting it done right. Contact us if you need any help. Either way, using mobile marketing for your website can bring your business to the next level.

Dentists can face real competition when trying to advertise online or even traditionally! Since you already have a good base of repeat customers (who doesn’t want a happy smile?), you can use a combination of mobile marketing strategies for dentists that can help bring you in new customers, help you retain your current customers, and communicate with your audience like never before. Here, I’m going to explain why you need a mobile marketing strategy for dentists, how you can use it, and what benefits you’ll reap from implementing it.

What is Mobile Marketing?

Mobile marketing is just where you can communicate with your customers (both present and future) with texts and mobile search. This means that you’re only talking to people who want to use your business, and not spamming any one. This gives you an advantage over the traditional form of marketing, where you fish for customers and hope someone bites.

What Is the Usual Mobile Marketing Strategy for Dentists?

Building a customer mobile marketing strategy for dentists is pretty simple, when you have a good understanding of how it works.
First, you’ll need to research your area. You can do this with a customer survey for a week or two of people coming into your office. Ask them if they use mobile search often, especially for local businesses. Ask how they found you in the beginning, so you can build on that to get new customers into your office. Also ask if they would be interested in receiving text messages from you periodically with tips for dental care or with specials that you’re running (free cleanings, cosmetic consultations, etc.)

What Are the Benefits of a Mobile Marketing Strategy for Dentists?

While you can just run headlong into your mobile marketing strategy for dentists, but you really need to be prepared beforehand, especially with your research. The benefits of a strategy are many fold, including:

  • Save time: Time is important, and your clerical staff shouldn’t be devoting a lot of time to marketing (calls, mailings), save money and be more efficient by making sure people can do their jobs.
  • Save money: you can run a mobile marketing strategy for dentists with a fraction of the budget that you would spend on other forms of advertising.
  • Bring in new business: reach a new market and new customers with mobile marketing.

If you’re not sure where to get started, you need a marketing company with the knowledge to get your mobile marketing strategy for dentists rolling. If you need help please contact us and we will work with you to help you tailor a plan that fits your budget.

5 Keys to Successful Mobile Marketing

We all want to market our small business, products or services successfully, but when it comes to implementation, things can get hairy. Just where do you start? What constitutes success in mobile marketing? In this article, I’ll be showing you everything you need to do to make sure that your mobile marketing works, and how to use it to propel yourself to the next level!

Key One: Research

The first key to successful mobile marketing is to do your research. What kind of business are you in? What is the mobile usage in your area? What is your budget? Do you want to set up a messaging number that people can text? Would you rather just advertise on Google’s mobile search so people can find you on the go?

Key Two: Understand Your Market

Who are your customers, and what do they want? The messages and marketing you put out will need to appeal to your users’ needs, as well as keep them interested enough to keep coming back for more.

Key Three: Find the Right Company to Help

Before you choose the company that you want to help you handle your mobile marketing needs, you need to do research. Can they tailor a mobile marketing plan to your budget and your specific needs?

Key Four: Implement Your Plan

After you’ve chosen who will help you implement your strategy, it’s time to get the ball rolling. If you’re using a mobile/text number to send out opt-in messages to your customers, you will need to create cards that you can put by the register, cards that can be put on tables, or a poster/sign that advertises what number to call and what they get for opting-in.

Key Five: Reap the Benefits

After you’ve done all the previous steps, the last thing you need to do is reap the benefits of your success! You should begin to see results within three to six months of mobile marketing; if this doesn’t happen for you, you may need to revisit how your campaign is working and what will make the biggest impact if improved.

Mobile Marketing can be pretty simple, when you understand what’s involved. No plan will be perfect, but it’s good to know that with less than a traditional phonebook/newspaper advertising budget you can get real results!