Archive for June, 2011

Did you know that 90% of Americans between the ages of 14-40 have a cell phone and use it as their primary internet and communications device? If you’re marketing solely with the internet, you’re missing out on a growing market segment that’s dying for your products and services! Here in this article, I’ll explain what mobile marketing is, why you should use it and how you can make it work for you!

What is Mobile Marketing?

Mobile marketing allows you direct contact with your customers, and only the customers who want to receive news and updates from you. This gives you an advantage over traditional web 2.0 marketing; here you can be sure you only reach people who are interested as opposed to randomly spamming users who may or may not be interested in your products or services.

What can Mobile Marketing do for Your Small Business?

Small businesses can benefit the most with mobile marketing, since it creates a real connection between you and your audience. But you don’t have to just use to send your customers information about deals:

  • Take orders via text and eliminate problematic phone orders; in the age of cellphones and VoIP, phones can be fuzzy and customers hard to understand. Simplify the order process and attract new customers.
  • Send messages to your employees about shift changes; since most people will ignore their phone when it rings, but check it when they text, you can easily get ahold of your employees about important matters fast.
  • Bring in business on slow days; if you’re having a slow day/night, you can send out an alert that you’re running a special to bring in new customers.

With features like this, mobile marketing easily extends beyond simple text messages and helps you branch your business out to customers you didn’t even know you had. It’s not all text messages though, which brings me to my next point.

What Other Ways can You Mobile Market your business?

Besides text messages, you can market with Google’s local and mobile search. 80% of local searches are done on Google, so you need to be there when people are trying to find your business. A comprehensive mobile marketing plan will help you rank in Google’s mobile search, allow you to communicate with your customers directly, and bring your small business into the 21st century.

If you want to learn more about mobile marketing, contact us and see what else it can do for you!

Mobile marketing, internet marketing, local search marketing, so many types of marketing, but what can they do for your business? In this article, I’ll show you what mobile marketing is, how it works, and how it’s different than your garden variety internet marketing.

What is Mobile Marketing?

Mobile marketing is defined as a way for businesses (you) to interact with your customers directly via OPT-IN (this point is very important) text messaging. All messages are solicited, so you only reach people that you want to reach and people who are actually interested in your message. This is one of the great benefits of mobile marketing.

How Does Mobile Marketing Work?

Mobile marketing is pretty simple to set up:

First, you will need to have a text number (you get this in your marketing package) and you’ll want to display it. You can do this pretty easily by printing up cards for tables at your restaurant/coffee shop that say something like “Text 12345 to get free special deals!” If you don’t have tables, you can just have a sign hanging up near the register and have your cashiers point it out when people check out.

After someone subscribes, you can send them updates about changes in business hours, special promotions you’re running, and even free deals just to bring people in.

How is Mobile Marketing Different Than Internet Marketing?

One important thing to note is that when you use internet marketing, you have to set the trap and hope that customers bite. You’re advertising to a global audience, when you need to be trying to attract LOCAL and targeted customers. Local search marketing can help with this, but again you have to bait the trap and hope the customers you want take a bite. It’s a lot like fishing, and the most skilled fishermen get the best fish.

But you don’t need to do this, when you have a regular base of recurring customers! Mobile Marketing is opt-in, which means you only get the customers who are interested in receiving messages from you. You won’t have to worry about spamming; if customers don’t want to get messages, they can just opt-out by texting “stop” to your number and voila, problem solved.

Depending on what kinds of customers you need, mobile marketing and internet marketing can help you really bring your business to the next level. If you’d like to learn more, call or email us to see what it can do for you..

What is Mobile Marketing?

Mobile marketing (MM) is the latest craze in marketing anything from small businesses to hot dogs to haute couture, but just what is it? Mobile marketing allows you to talk directly with your audience via SMS and MMS (text and video messages). The best part about it is that your customers opt-in, removing any worries about spamming people who don’t want to receive messages about your business. In this article, I’m going to tell you all about mobile marketing, what it’s used for and how you can harness the power of it to get your business to the next level.

What Are the Real Benefits with Mobile Marketing?

Unlike their traditional media counterparts, you can use this kind of media for so many ways, these can include:

Special Deals to bring in customers on off days; while you may currently be opting for email blasts; mobile phone use has quadrupled in the last 18 months in North America. MM allows you to get in touch with your customers fast and drive their consumption.

Attract a New Market by Going Green: Green is yet another one of those business buzzwords we’re getting used to, but mobile marketing can help you go green by saving paper and electricity, and help you save green by not having to go to the printers!

Get Real Time Interaction with Customers: One of the greatest benefits of marketing to mobiles is the real time interaction you’re getting. Imagine being able to take orders without worrying about fuzzy phone lines, or getting instantaneous feedback on your products and services! We live in an instantaneous world, and so should your business.

Is Mobile Marketing Right for Your Business?

Each business is different, and mobile marketing can easily be tailored to your business; one important thing to note is that it works best with businesses who have a recurring customer base like:

  • Restaurants. bars and nightclubs
  • Retail and convenience stores
  • Spas, salons, beauty parlors
  • Nonprofits, clubs and charities

You need these kinds of return customers to really get the most out of mobile marketing; with a complete mobile marketing solution you can establish your brand as well as reach out to the new generation of cellphone users that are cropping up each and every day!

So if you have a good base of return customers, mobile marketing could be a great choice for your business! Contact us today and see what we can do for you.

Internet Marketing Starts With Keywords Research

Hello again. Our main focus is helping you, local business owner, with your internet marketing efforts, making it less painfull, more secure and more profitable. In the same time our goal is to make it easier and faster for your potential clients to find excelent products and the best services in their area. In other wordsa, helping your clients find you. Since we live in Toronto, we mainly work on Toronto Internet Marketing, but what works for small business owners in Toronto, will certanly work for any other city as well. We already proved that by working with small business owners in London, Ontario and other cities.

Today, we are going to talk about importance of keyword research and how this step is usually missed when planning internet marketing strategy.

Usually, the first thing most people do is pick a domain name they like and register a domain. Then they build a website and try to make it look the best it can be. They spend time and money only to find out that not many people came to visit. In order to increase traffic, they put a web address on brochures, business cards, letterheads and all other documents and forms. What this does is drive traffic from existing clients or prospects that already visited their store or office.

With the time, business owners realize that they need to do more internet marketing strategies and try to add meta tags, optimize title and content. What they don’t do is proper keyword research in order to see what people are searching for and optimize for these keywords, which will send the most traffic their way.

Imagine that you are optimizing your title, meta tags, content, blog for “Toronto dentist”, and you spend a lots of time and/or budget to do that. However, what if 1,000 people are searching for “Toronto dentist”, but there are 5,000 searching for “Toronto dental clinic”. What that means is that you could have 5 times more traffic and 5 times more profits with the same amount of time and money. In addition to this, there could be less competition for “Toronto dental clinic” and you could have much easier time getting your website found. And what if people searching for “Toronto dental clinic” are actually spending twice as much as people searching for “Toronto dentist”. Wouldn’t you like to know?

In conclusion, start your internet marketing campaigns with keyword research and use these keywords. In addition to looking at higher traffic (more searches) look at spending habits and identify “money keywords”. If you need any help with your marketing or have a question about Toronto Internet Marketing or internet marketing in any other city please do not hesitate to contact us.